Tag Archives: steve jobs

Apple Exhaustion

I have used Mac computers exclusively for almost a decade. I remember being one of the handful of students on my college campus using a Mac — a 12″ iBook, to be exact. It was different. It was exciting. It was better than what everyone else was using, and I knew it.

Admittedly, it was a source of pride.

Today, you can’t turn your head in any direction without seeing a MacBook, iPhone, iPod Touch, or iPad. Apple is worth $600 billion. Read that once more: $600,000,000,000. They are a corporate behemoth, with their current public image differing sharply from the renegade hammer-throwers of yesteryear.

Why has Apple succeeded?

  • Simplicity – This philosophy is best displayed through their simple, intuitive user interfaces. Using an iPad is like second nature, even for children and the elderly, because it feels so natural and unimposing.
  • Culture – First it was the Apple loyalists, then the hipsters, then their families, then the world. Apple is a magnetic force, drawing everyone towards its fiercely loyal user base.
  • Strategy – Steve Jobs said (paraphrasing here), “We control the hardware, we control the environment, and you guys can deal with it.” Geeks have cried foul for many years, but Apple’s control-freak ways have made for the world’s most secure and manageable experience.

So what’s the point of this post? I’m kind of tired of Apple.

When everyone is saying the same thing, it usually means that the last group of stragglers have finally jumped on board. When I first bought a Mac, everyone shrieked, “It’s not compatible with anything!” Today, that long-untrue lament is a relic in the tech industry. Even Apple’s most ardent critics have to admit that Apple has been on to something very smart all along.

But now that everyone is using a Mac and talking about how incredible it is and how everyone who uses a PC is a neanderthal, they’re getting annoying. The media is mostly to blame for this, as they cover every whisper of every rumor from every corner of the world so long as it’s related to an upcoming Apple product.

I’m an Apple apologist and fanatic. I own an iPad, iPhone, and MacBook Pro. I get excited with every Keynote’s announcements (even the most recent Steve-less one). I’m NOT getting rid of my products anytime soon.

But Google is at least making a challenge with the Nexus 7 and their Android phone OS. I’m excited that they’re making strides, because that means Apple must (and certainly will) step up their game.

I just hope they lose a few customers in the process. It’s getting crowded in here.

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Steve Jobs (1955 – 2011)

Steve Jobs died yesterday, taken at the early age of 56. Under his guidance…

Apple changed the way we think about computing.
Apple changed the way we buy and listen to music.
Apple changed the way we use mobile phones.
Apple changed the way we read.
Apple changed the way public speakers present their material.
Apple changed the way computers look and feel.

And yet this is an oversimplification of all that happened under the watchful eye of Steve Jobs. Wearing the same black mock turtleneck, jeans, and white New Balance shoes, Jobs dazzled the masses with one product launch after the other, almost always ending the presentations with “one more thing.”

Unfortunately, there will not be “one more thing.” But the fingerprints Steve has left on the technological, musical, artistic, and entrepreneurial worlds are everywhere to be seen. Steve will be missed, but he won’t be forgotten any time soon.

I’ll miss you, Steve.

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