Al Davis, the Raiders’ long-time owner/GM/doofus, is wrong about almost everything these days, but he remains right about one: silver and black rocks.
The Raiders’ uniforms can be summed up one a word, which can also be used to most accurately describe their fans: scary. But they weren’t always scary…
In 1960, a “name the team” contest was held by the Oakland Tribune. The winning monicker: the Oakland Señors. That’s right. The scary black-and-silver Raiders could have been called the Oakland Señors. The name was changed nine days later. The original color scheme was black and gold, featuring logo-less black helmets with a single stripe. This all changed when new owner Al Davis entered into the scene and changed the Raiders’ colors to silver and black, resulting in one of the most brilliant marketing success stories in sports.
Unfortunately, Al’s strategies (especially in regards to the NFL Draft) are horribly antiquated, and he has yet to come to grips with the deeper, more cerebral NFL of the 21st century. The Raiders have not been a serious contender for many years, but that hasn’t affected the beauty of their historically-great uniforms.
And what is the only thing scarier than Raider Nation (pictured below)?
Raiders owner Al Davis…
I’ve said it about other logos and uniforms during this series, but the Raiders logo is absolutely classic. If it ever changes, you might as well dig up Al Davis’ coffin and paint Kansas City’s logo on it in bright red and yellow.
Yes, I’m aware that he’s not dead yet. Emphasis on yet.